Change is your constant companion. No matter how wonderful your business performed today, some of the rules will be different tomorrow. The companies that embrace change understand the need for a marketing strategy that addresses the ebb and flow of commerce. The truth is that even after a company repositions itself with a sound brand strategy, many don't go one step further to create the vessel to receive the learning; or, in other words, teach their teams how to behave once the change is made. If the team does not understand how to create this new customer experience, you will deny yourself the platform from which to launch the brand successfully. How can you be ready for tomorrow's rules?